WS 302 - Social Media Basics
This workshop offers an introduction to the Top 5 social media channels and local business listings to generate free marketing exposure. We’ll review simple tips and little-known tricks to optimize your social media for the greatest marketing advantage.
Make Your Social Media Work Harder For You!
• Leverage FREE online marketing opportunities for your small business.
• Establish a professional and engaging online presence for your brand.
• Enhance SEO and improve online visibility with social media and local business listings.
We’ll review the unique strengths and weaknesses of each social media channel, compare and contrast audience size and demographics, and review when/why/how each channel is used. We’ll examine the business value of social media and how it can benefit your bottom line. Further discussion points include: Growing your social media audience and creating greater reach & engagement with free online productivity tools (ie: graphic design, animation, scheduling, etc.). With a little online marketing savvy, even small businesses can make a big impression! Social Media is a huge topic and Stacey will pace this workshop to include the most essential elements within three hours.
Presenter: Stacey McCormack, Musimack Marketing
Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business.
Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business.
A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.