Social Media can have a huge impact not only on your business but your brand.
This workshop gives a different perspective to our Basic Social Media workshop.
Rest-assured your customers are talking to your brand on social media. But, are you listening?
Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support.
In his 2-hour workshop, Anvil Media President & Founder, Kent Lewis, will outline 5 Benefits of Social Media Marketing and 10 Essential Social Media Strategies that will help you formulate and refine a social media program for your business. He will provide real-world case studies, best practices and additional resources, including touching on the latest platforms like TikTok, channels like podcasting, strategies like influencer marketing and best practices. Lastly, Lewis will host a clinic; reviewing attendee social media presences' and provide real-time feedback to make social media work more effectively for your business.
Please Note: This Social Media workshop is specifically designed for businesses that are currently using social media, but need to increase the effectiveness of using the various platforms to increase business and profitability.
Presenter: Kent Lewis President of Anvil Media and pdxMindshare
As President & Founder of Anvil Media, Lewis oversees strategic direction of the company, with a focus on sales and marketing. He speaks internationally, writes for industry publications like SmartBrief and has been an adjunct professor at Portland State University since 2000. Since transitioning his career into digital marketing in 1996, he has founded or co-founded four agencies and 2 organizations. In 1999, he founded pdxMindShare, Oregon’s premier online career community. He’s been named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo in 2019. Outside of work, Lewis enjoys consulting with startups and spending time with family.